Gesmall supports the complete management of the shopping center, whether it is for the launch or the operational and daily management.
This global approach allows a maximal optimization of the center by giving the chance to play with all aspects that make the success of a shopping center.
Gesmall focuses on maintaining a “Best in Class Sustainable Growth” by improving the performance target on a day-to-day basis and by taking a proactive approach to ensure operational success to increase asset value.
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Letting
Having the best Tenant Mix according to the owner’s objectives and to the positioning of the center whilst anticipating the future stakes in order to better respond to them
- Elaborate a tenant mix and a commercialization strategy
- Retailers research responding to this strategy
- Negociation and writing of the commercial leases
- Market benchmarking and follow-up of the new trends, conceptions or retailers that appear in countries around the world
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Facility Management
Control the operating costs
- Elaborate, optimise and follow up the budgets of service charges
- Proposal and budgetisation of possible renewals
- Management of the tenants’ relations
- Relation with the local authorities
- Technical management of all equipments (maintenance, upkeep, repair, renewal,…)
- Call for tenders and management of different providers (security, cleaning, maintenance,…)
- Environmental Sustainability
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Centre Optimization
Keep a constant view of improving the Shopping Experience of the consumers
- Improving the internal flows by detecting the « hot & cold zones » in terms of frequentation
- Internal Signage
- External Signage
- Service offerings (children’s nursery, men’s corner, lockers,…)
- Footfall
- Market studies
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Rental Management
Ensure the utmost rigour in the administrative management
- Rental invoicing
- Debts recovery
- Litigation management
- Insurance management
- Follow up of the different legal aspects (administrative obligations, respect and application of the local and/ or national legislations ,…)
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Marketing
Increase of the mall’s attendance
- Elaboration of the marketing strategy according to the objectives set by the owner and Gesmall in order to create a strong image and with a differentiated approach from the other centers
- Identification of the targeted audience and actions to put in place to reach them
- Communication strategy and public relations
- Conception and management of the media plan
- Events organisation in order to always improve the center’s attendance
- Management of the marketing budgets for the account of the retailers’ association
- Assessment of the actions and achieved advertising campaigns
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Financial Management
Guarantee for the owner the reliability and the transparency of the financial data through a tailor-made reporting
- Accounting
- Cash management
- Controlling, Internal control
- Monthly and quarterly reporting for the owner (KPI, footfall, tenants’ turnover, P&L, marketing reporting, technical follow up,…)
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Car parks Management
Propose a comprehensive offer of services including car parks
In close collaboration with its sister company Gespark, Gesmall manages also car parks, and among others:
- Designs car parks and supervises their construction
- Invests in car parks
- Equips car parks with state of the art technology
- Has developed bespoke software to efficiently manage car parks
Gespark is a 50/50 joint-venture with MyPark Group, Belgian’s third largest Parking company.
With 9500 spaces under management in or directly connected to shopping centers, Gespark has an in-depth knowledge of car parks serving a retail environment.
