What we do

• Letting

  LETTING À HAVING THE BEST TENANT MIX ACCORDING TO THE OWNER’S OBJECTIVES

  • Elaborate a tenant mix and a commercialization strategy
  • Retailers research responding to this strategy
  • Negociation and writing of the commercial leases
  • Market benchmarking and follow-up of the new trends, conceptions or retailers that appear in countries around the world

• Facility Management

  Control the operating costs

  • Elaborate, optimise and follow up the budgets of service charges
  • Proposal and budgetisation of possible renewals
  • Management of the tenants’ relations
  • Relation with the local authorities
  • Technical management of all equipments (maintenance, upkeep, repair, renewal,…)
  • Call for tenders and management of different providers (security, cleaning, maintenance,…)
  • Environmental Sustainability

• Centre Optimization

  CENTRE OPTIMISATION À KEEP A CONSTANT VIEW OF IMPROVING THE SHOPPING EXPERIENCE

  • Improving the internal flows by detecting the « hot & cold zones » in terms of frequentation
  • Internal Signage
  • External Signage
  • Service offerings (children’s nursery, men’s corner, lockers,…)
  • Footfall
  • Market studies

• Rental Management

  Ensure the utmost rigour in the administrative management

  • Rental invoicing
  • Debts recovery
  • Litigation management
  • Insurance management
  • Follow up of the different legal aspects (administrative obligations, respect and application of the local and/ or national legislations,…)

• Marketing

  Increase of the mall’s attendance

  • Elaboration of the marketing strategy according to the objectives set by the owner and Gesmall in order to create a strong image and with a differentiated approach from the other centers
  • Identification of the targeted audience and actions to put in place to reach them
  • Communication strategy and public relations
  • Conception and management of the media plan
  • Events organisation in order to always improve the center’s attendance
  • Management of the marketing budgets for the account of the retailers’ association
  • Assessment of the actions and achieved advertising campaigns

• Financial Management

  FINANCIAL MANAGEMENT À RELIABILITY AND THE TRANSPARENCY OF THE FINANCIAL DATA

  • Accounting
  • Cash management
  • Controlling, Internal control
  • Monthly and quarterly reporting for the owner (KPI, footfall, tenants’ turnover, P&L, marketing reporting, technical follow up,…)

• Car parks Management

  Propose a comprehensive offer of services including car parks

  In close collaboration with its sister company Gespark, Gesmall manages also car parks, and among others:

  • Designs car parks and supervises their construction
  • Invests in car parks
  • Equips car parks with state of the art technology
  • Has developed bespoke software to efficiently manage car parks

  Gespark is a 50/50 joint-venture with MyPark Group, Belgian’s third largest Parking company.With 9500 spaces under management in or directly connected to shopping centers, Gespark has an in-depth knowledge of car parks serving a retail environment.

Our partners

Gesmall has been able to create privileged relationships and partnerships with the main retailers present in Europe, such as:  

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